● The most thorough Site Audit Pro & Local SEO checker on the market
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Site Audit Pro and Local SEO Checker. Two tools, one URL, for real rankings.

Paste a page and get two things instantly: a full technical crawl covering broken links, missing tags, duplicate content and canonical errors — plus a Local SEO check that finds duplicate location pages, missing local schema and multi-location sitemap issues. Every issue is explained in plain English with the exact fix.

Run a free Site Audit Pro → Check Local SEO See pricing

100 free points for new accounts · PAYG from £4.99 or subscribe from £14.99/mo · Credits never expire

70+
technical checks per Site Audit Pro run
Dupe
location pages checked across the site
Free
site audit & local SEO check
£4.99
pay-as-you-go — or subscribe from £14.99/mo
Why it matters

Google can't rank a site it can't crawl — or a location page it can't tell apart

Technical errors silently block rankings regardless of content quality, and near-identical location pages confuse Google about which one should rank. Site Audit Pro finds what's broken on the page; the Local SEO Checker finds what's structurally duplicated across your location pages.

🕷

Site Audit Pro finds what's broken

Full technical crawl — broken links, missing title tags, duplicate content, redirect chains and canonical errors. Every issue is explained and ranked by impact so you fix what matters most first.

📍

Local SEO Checker finds structural duplication

Checks your location pages for near-identical content, missing or invalid local schema markup, and multi-location sitemap gaps — the technical issues that stop Google indexing each location correctly.

🎯

Prioritised fixes, not raw data

Critical issues are flagged separately from warnings so you triage correctly. No spreadsheets, no manual cross-referencing — just a ranked list of exactly what to fix first.

You stay in control

Flagged as a warning? Reprioritise it to Critical.

Site Audit Pro automatically ranks every issue by likely ranking impact. But you're not locked into its call. Know that a missing canonical tag is costing you rankings right now? Bump it above everything else and the fix list reorders around it.

Flagged as low-priority but it's actually blocking indexing? Reclassify it as Critical. The audit rebuilds your prioritised fix list from your real page data, always accurate to your site.

Issue priority
Auto-detectedWarning
↓ you reprioritise toCritical ✓
Rebuilt withimpact score · fix order
Resultprioritised list ✓
Free Site Audit Pro

Find every technical problem on your site — free

Site Audit Pro crawls your site the way Google does, then flags exactly what's blocking rankings. It's the fastest way to see why your pages aren't performing — and it costs nothing to run.

  • Detects broken links, missing tags and duplicate content
  • Checks the signals Google needs for indexing
  • Shows redirect chains draining link equity
  • Tells you exactly what to add or fix, ranked by impact
Title tagsvalid ✓
Canonical tagsvalid ✓
Internal linksvalid ✓
Redirect chains2 hops found
Location page duplication3 near-duplicates
Local schema markupnot verified
Local SEO · Technical

Location pages that Google can actually tell apart

Multi-location sites commonly template every location page from the same skeleton, leaving Google unable to tell which page should rank for which search. That's where structural differentiation comes in: each location page needs genuinely distinct content, its own local schema markup and a clean place in your sitemap. Our checker finds every page that's too close to a duplicate.

  • Checked automatically against your live location pages
  • Verified the way Google's crawler reads duplicate content
  • Highlights every page pair that's too similar to differentiate
  • Covers LocalBusiness schema — like address and geo
Duplication check
# Location pages
> 3 pages flagged as near-duplicate.
## Sitemap coverage
Multi-location sitemap · robots.txt
## What we check
Content similarity across
every location page.
Checked against
✓ Content similarity scoring ✓ LocalBusiness schema ✓ Multi-location sitemap ✓ Canonical structure ✓ Internal linking
Beyond the basics

Not just duplication — the whole technical local picture

The Local SEO Checker covers the full set of technical local factors in one run: location page differentiation, LocalBusiness schema validity, plus multi-location sitemap structure, internal linking between locations and canonical accuracy. That covers how Google actually crawls and indexes multi-location sites, not just the basics.

⭐

Content differentiation

Similarity scoring across every location page flags near-duplicate content that quietly caps how many locations can rank at once.

🗺️

Multi-location sitemap

Checks that every location page is correctly included in your sitemap and discoverable by Google's crawler — a common gap on larger location sets.

📐

Local schema & canonical

Validates LocalBusiness JSON-LD including precise geo-coordinates and address fields, and confirms each location page has its own correct canonical.

70+ technical checks

One tool, every ranking signal that matters

Full-site crawl or single page, Site Audit Pro checks every layer that blocks rankings — from crawlability to page experience to local presence.

Crawling & indexing

Broken links · Missing title tags · Duplicate content · Canonical errors · Robots.txt blocks · Noindex tags · Orphaned pages

Redirects & structure

Redirect chains · 302s that should be 301s · Internal link equity · Sitemap validity · URL structure · Broken canonicals

Performance

Core Web Vitals · Page speed · Render-blocking resources · Image optimisation · Mobile responsiveness

Local presence

Location page differentiation · Multi-location sitemap · LocalBusiness schema · Canonical accuracy · Internal linking between locations

Content quality

Meta descriptions · Heading structure · Keyword density · Thin content detection · Accessibility issues

Security & trust

HTTPS validation · Mixed content warnings · Security headers · Privacy policy and contact info presence

How it works

URL in, fix list out — in minutes

Paste your URL

The tool crawls your live site — pages, links, tags and every location page if you have more than one.

Run Site Audit Pro or Local SEO

Get a full technical crawl report, a local ranking check, or both together for the complete picture.

Fix by priority

Work through Critical issues first, then Warnings — each with a plain-English fix, ranked by impact.

Want the full detail? See how it works →
PAYG from £4.99
pay-as-you-go · no commitment · credits never expire
or subscribe from £14.99/mo
for regular users · cancel anytime
See all pricing
FAQ

Frequently asked questions

Straight answers about what Site Audit Pro and the Local SEO Checker do, what they cost, and how to fix what they find.

What does Site Audit Pro check?

A full technical crawl of your site: broken internal and external links, missing or duplicate title tags, thin or duplicate content, canonical errors, redirect chains, robots.txt blocks and orphaned pages with no inbound links. Every issue is ranked by likely ranking impact.

What does the Local SEO Checker verify?

It checks your location pages for near-duplicate content, LocalBusiness schema markup validity, multi-location sitemap coverage and canonical accuracy — the technical factors that determine whether Google can crawl and index each location page correctly.

Is Site Audit Pro free?

Yes. A free scan is available with no account required. Premium plans unlock full-site crawling, higher daily audit limits and priority support.

How much does it cost?

It is pay-as-you-go from £4.99, or a subscription from £14.99 a month. New accounts get 100 free points, and credits never expire.

What causes near-duplicate location pages and why is it a problem?

Multi-location sites often build every location page from the same template, changing only the city name. Google's algorithms detect this pattern and can suppress most of the near-identical pages from ranking, since it can't tell which one is the authoritative result. The checker flags every page pair that's too similar to differentiate.

What causes a redirect chain and why is it a problem?

A redirect chain happens when one URL redirects to another, which redirects again, before reaching the final page. Each hop reduces the link equity (PageRank) passed through, silently weakening the destination page. Site Audit Pro identifies every chain and shows exactly which redirects to consolidate.

Is there a tool that finds broken links and crawl errors automatically?

Yes — Site Audit Pro crawls your entire site and surfaces broken internal and external links, 404 errors, and pages blocked from indexing by robots.txt or a noindex tag, with a specific fix for each.

Can I check a competitor's local SEO or site health?

Yes — both tools work with any publicly accessible URL. Enter a competitor's domain into Site Audit Pro or the Local SEO Checker to see exactly where they're outperforming you and what to fix.

Why are only some of my location pages ranking?

The most common causes are near-duplicate content across location pages, missing or invalid LocalBusiness schema, or a location page missing from your sitemap entirely. The Local SEO Checker diagnoses all of these in a single free scan.

What is an orphaned page and why does it hurt SEO?

An orphaned page has no internal links pointing to it from anywhere else on your site. Google's crawler mostly finds pages by following links, so orphaned pages are rarely crawled, rarely indexed, and accumulate no ranking value regardless of content quality. Site Audit Pro finds every one.

Does Site Audit Pro work with WordPress, Shopify and other platforms?

Yes — it works with any publicly accessible URL regardless of platform, including WordPress, Shopify, Webflow, Wix, Squarespace and custom-built sites. No plugin or integration is required.

How often should I run a site audit or local SEO check?

Run both after any significant site change, after each Google core update, and at minimum monthly. Score History logs every run so you can track improvements and catch regressions early.

What is service-area accuracy and how does it affect rankings?

Service-area accuracy checks whether the geographic area you've declared to Google matches where you actually operate and where customers search from. A mismatch here quietly caps how far your local visibility can reach, even with an otherwise strong profile.

What tool do agencies use for technical SEO and local SEO audits?

Agencies vary by client size and whether audits need to run at scale or per page. For solo operators and smaller sites that want a full technical crawl plus local ranking diagnostics without manual cross-referencing, Site Audit Pro and the Local SEO Checker cover both in one place.

How is this different from Google Search Console?

Search Console shows current index coverage and ranking positions but not always why an issue is happening. Site Audit Pro and the Local SEO Checker complement it by providing the specific diagnostic detail — the exact cause of each issue and the fix needed to resolve it.

Run a free Site Audit Pro → Check Local SEO See pricing
Guide

Technical SEO fundamentals: why crawlability decides everything else

By John Carlsson, Founder of AIWebPageSEO · Published 5 May 2026 · Updated 17 July 2026

Good content alone is insufficient to rank in modern Google search. Your page must also be crawlable, free of technical errors, and structurally sound. A single misconfigured canonical tag can cause Google to index the wrong version of a page. A redirect chain of just two hops can drain significant link equity from your most important pages. Technical SEO is the foundation everything else is built on — get it wrong and no amount of content quality will save your rankings.

Why crawlability comes before everything else

Google can only rank pages it has crawled and indexed. If a page is blocked by robots.txt, carries an accidental noindex tag, or has no internal links pointing to it, it is invisible regardless of content quality. Site Audit Pro checks all three on every page, because fixing content on a page Google can't see is wasted effort.

What makes a page rankable

Three things do most of the work. First, a clean crawl path: no broken links, no redirect chains, no orphaned pages. Second, unique, correctly tagged content: no duplicate titles, no thin pages competing against each other for the same keyword. Third, trust and performance signals: HTTPS, fast Core Web Vitals, and a canonical URL structure that tells Google exactly which version of a page to index.

The role of redirect chains

A redirect chain is one of the most common technical issues Site Audit Pro finds, and one of the easiest to miss manually. Each hop in a chain of 301s reduces the PageRank passed to the final destination. A single misconfigured redirect two years ago can still be quietly draining equity from your homepage today. The fix is always the same: consolidate every chain into one direct 301 to the final URL.

Local SEO and multi-location technical structure

For any business with multiple locations, technical SEO is only half the picture. Google needs each location page to be genuinely distinct, correctly included in the sitemap, and carrying its own valid LocalBusiness schema. A page can pass every general technical check and still be suppressed in local search if it's structurally too similar to its sibling location pages.

A practical technical SEO checklist

  • Run a full crawl and fix Critical issues first — missing title tags, broken canonical tags, and pages blocked from indexing.
  • Consolidate every redirect chain into a single direct 301 to the final destination.
  • Find and fix orphaned pages by adding internal links from relevant, high-authority pages.
  • Verify each location page has genuinely distinct content, not a reskinned template.
  • Re-run the audit after every significant site change and after each Google core update.

Done together, these steps remove the technical obstacles that suppress rankings regardless of content quality, and put local visibility on the same solid footing. That is the whole goal of a technical audit: not simply to find problems, but to clear the path for everything else to work.

Guide

Multi-location SEO: why near-duplicate pages quietly cap your rankings

By John Carlsson, Founder of AIWebPageSEO · Published 12 May 2026 · Updated 17 July 2026

If you want every location page to rank, two things do most of the heavy lifting, and they solve two different problems. Content differentiation is a crawlability signal: Google needs each page to say something genuinely different, not just swap a city name into an identical template. LocalBusiness schema is your structural signal: it tells Google's crawler exactly what each page represents, independently of the visible text. Used together, they let Google index and rank every location page instead of quietly suppressing most of them.

Content differentiation: the crawlability layer

Templated location pages are the single most common reason a multi-location site under-performs. When ten pages share 90% of their wording and only the city name changes, Google's duplicate-content detection treats them as near-identical and typically ranks only one, regardless of which one you wanted to win. Without genuine differentiation, Google has to guess which page is authoritative, and it usually guesses in favour of whichever page has the strongest other signals — not necessarily the one you care about. With real per-location content, each page earns its own ranking chance. The one rule that matters most: every location page needs unique, substantive content beyond the city name swap.

LocalBusiness schema: the structural signal

LocalBusiness schema is the JSON-LD markup that declares a page's address, geo-coordinates, opening hours and category in machine-readable form. Content differentiation describes what a human reader sees. Schema describes what Google's crawler can parse with certainty, even before it evaluates the visible text. Multi-location sites are heavy with pages competing for similar queries, and Google's crawler has limited signals to distinguish between them cleanly. Complete, accurate schema on every location page cuts through that by giving Google a precise, structured fingerprint for each one.

Why they work better together

The two signals reinforce each other. Genuine content differentiation builds a case for why each page deserves to rank separately; correct schema then gives Google the structural confirmation to treat them as separate entities rather than duplicates. A location page set with both unique content and valid schema builds a clear picture quickly, which is exactly when Google is most willing to index and rank each one individually. Neither signal alone guarantees ranking. The honest approach is to keep both in place across every location page — the low-cost, foundational work that every other local SEO tactic builds on.

Checking and maintaining them

Both can be verified from your real page data rather than checked by hand. A checker crawls every location page, scores content similarity between pairs, and validates the LocalBusiness schema on each one, flagging every near-duplicate and every schema gap it finds. The work does not end at the first check. New location pages should be checked before launch, not after. Re-verify the full set whenever you add a location or restructure your site.

Where to start

  • Run the Local SEO Checker across your location pages to see which ones are flagged as near-duplicate.
  • Rewrite the most similar pages with genuinely distinct, location-specific content.
  • Add or fix LocalBusiness schema on every location page, not just your primary one.
  • Keep every page in step with your sitemap, and re-check after adding any new location.

Give Google genuinely distinct pages and the structural markup to confirm it. You remove most of the guesswork between your location set and the rankings each one deserves. That is the practical core of getting every location found, not just your strongest one.

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